iThNk Measure automates the data collection of checklists, inspections or audits, reducing the costs in collecting vital business information. While collecting this information iThNk Measure generates actions that need to be taken when a non compliance arises, if an immediate action cannot be taken iThNk Measure ensures that all issues are logged, prioritised, categorised and assigned appropriately into iThNk Manage. A full trail of actions allows operations management to actively collaborate on issues and projects across the business. iThNk Measure will enable organisations to standardise their approach to ISO, ASQ, performance, operations, service, safety and quality management by ensuring that everyone works to the same standard. It significantly reduces the time and cost of the data collection as well as the cost of dealing with issues that arises from the checklists, inspections or audits.